Brooks Street Location


“I have been a customer of NAL’S for five years. As a painting contractor, it is very important to use a quality product and NAL’S offers just that quality paint. I couldn’t be happier, great company with a great customer service.”
Adrian Figueroa
New Creation Painting – Worcester, MA

“I have been utilizing NAL’S Paint Center as a representative of Electrical Construction and Contracting for over five years. I have used other vendors in the past, however, for the last five years, I’ve been using NAL’S exclusively for all of our commercial and residential painting projects. I truly recommend NAL’S because of their excellent products, product knowledge, and outstanding service! Simply the best!”
Mark Senosk
Electrical Construction and Contracting – Worcester, MA

“I appreciate NAL’S efforts to keep my business moving. Day after day they prove to me that they care about my business and our relationship together!”
Mike Pompeo
M&R Painting and Contracting LLC – Leominster, MA

“I have been a customer of NAL’S for 10 years, I appreciate the excellent service and outstanding products. I’m the owner of Ettis painting and I would recommend NAL’S to anyone of my customers. That’s why I send my clients to NAL’S for color consulting”.
Gene Ettis
Gene Ettis Painting – Worcester, MA


NAL’S has a solid, long-term relationship with its contractors and understands the importance of “time is money.”  NAL’S provides a shopping experience that enhances and supports the contractor’s ability to save time, along with their knowledge that ensures that the right products are being used. Our Brooks Street, Worcester location opens at 6:30 AM providing flexibility to contractors so that they can plan their crews and days to be cost effective. We partner with you to make sure that your customer is pleased and satisfied with the outcome.


Sign up at any of NAL’S locations to become part of our Contractor Program.

Provide your email and cell so that we can inform you of contractor-only pallet sales on both paint and sundries, product updates, new industry information, and invitations to NAL’S events.

Visit our Contractor’s Alley, an exclusive contractor area at NAL’S Brooks Street location. We offer contractors freshly ground coffee with snacks and treats daily.

Display your business cards in NAL’S Worcester and Leominster locations to capture potential customers.

Have your customers work with NAL’S color consultants on their paint selections.


Benjamin Moore recognizes the importance of loyal contractors, and as a thank-you offers contractors a truly rewarding loyalty program. Earn points with purchases and redeem them for merchandise.

A large number of local contractors have joined the Benjamin Moore Contractor Loyalty Program. When you join the program through NAL’S, your purchases are automatically calculated – that’s all you have to do – no more submitting receipts to Ben Moore.

To join, upon check out indicate you would like to join the program and provide your email address. You will receive an email from NAL’S. Fill out and authorize your request … that’s it. It’s a simple and great way to earn points and contest eligibility for valuable merchandise.

To learn more go to web page, or ask your local Benjamin Moore Representative.